The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Manage marketing performance
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Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation Completed |
Evidence:
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Manage integration of marketing, promotional and sales activities in accordance with strategic marketing objectives Completed |
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Monitor product, distribution, pricing and marketing communication policies according to market movements, marketing plan objectives and organisational requirements Completed |
Evidence:
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Use marketing metrics to monitor overall marketing progress against performance targets, ensuring activity, quality, cost, and time requirements are met Completed |
Evidence:
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Manage marketing personnel
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Communicate strategic marketing objectives across the organisation in ways suited to levels of knowledge, experience and specific needs of personnel Completed |
Evidence:
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Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort Completed |
Evidence:
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Develop communication strategy to ensure personnel responsible for each element in the marketing mix work together to meet organisation’s marketing objectives Completed |
Evidence:
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Provide mentoring, coaching and feedback to support individuals and teams to achieve agreed objectives and use resources to required standard Completed |
Evidence:
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Identify individual and team performance, and instigate corrective action promptly to safeguard marketing outcomes Completed |
Evidence:
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Evaluate and improve strategic marketing performance
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Analyse marketing outcomes, review strategic objectives and marketing metrics, and revise if required Completed |
Evidence:
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Analyse successes and performance gaps considering cause and effect, and use this to improve strategic performance Completed |
Evidence:
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Analyse overperformance against targets for trends and set new targets Completed |
Evidence:
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Analyse changes in market phenomena, and identify and document their impact on strategic marketing objectives Completed |
Evidence:
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Document review of marketing performance against key performance indicators in accordance with organisational requirements Completed |
Evidence:
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